Skartify: A Smarter Way to Buy, Sell & Resell Wholesale

A new-age marketplace built to empower India's small businesses - from catalog to customer, in one unified platform.

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Overview

Skartify is a mobile-first wholesale marketplace designed to empower India’s Tier 2 and Tier 3 entrepreneurs. The platform helps small businesses buy, sell, and resell B2B and B2C products with complete control over catalogs, customization, team workflows, and order tracking — all without relying on fragmented tools like WhatsApp or spreadsheets.

My Role

As the Lead Designer, I led the UX strategy, product architecture, and design execution — working closely with a UX Designer and a Visual Designer across a 6-month timeline. The product is now live on both the App Store and Play Store.

The Problem We Solved

Small business owners across Tier 2 and 3 cities rely heavily on informal tools like WhatsApp, manual notebooks, and local vendor calls to manage their wholesale operations. These fragmented workflows result in lost orders, inconsistent branding, no staff accountability, and zero scalability.

The Opportunity

Skartify fills the void by offering:


  • Catalog building with MOQ, pricing tiers, and variants

  • Customization for resellers (rebranding, edits, bundles)

  • Role-based staff management

  • In-app communication & order tracking


Unlike large B2B platforms, Skartify is tailored for the everyday seller who needs agility, control, and clarity.

Introducing

Skartify

Showcase

A vibe-matching experience that lets users discover and book places that feel just right — without second-guessing.

Discovery starts with emotion , the Home Page now teases travel by vibe, not just deals.

Who Skartify is for

1. Ramesh (Wholesale Seller)

Owns a textile business and wants to expand online, connect with resellers, and manage staff.


2. Arjun (Instagram Reseller)

Sells curated home decor and wants to customize listings and manage bundles effortlessly.


3. Neha (B2C Buyer)

Shops from resellers to access affordable, bulk-quality products for personal use or gifting.

Key Strategic Features

  • 📦 Add to Catalog: Add product listings with rich metadata like pricing, variants, and bundles

  • 🎨 Customize & Resell: One-click rebranding and content editing for resellers

  • 👥 Staff Roles: Assign permissions and delegate catalog/order handling

  • 💬 Chat with Buyers: Real-time support to build trust and reduce drop-offs

  • 📊 Buyer Insights: Analytics for sellers to improve listings and conversions

  • 📍 Track Orders: Live delivery status with operational transparency

Flow Preview

From Discovery to Resell in Three Steps:

  1. Browse wholesale products and filter by MOQ, price, brand

  2. Add to personal catalog, customize and save

  3. Resell or order directly from personalized storefront

Visual Design & System Thinking

  • A modular design system ensures brand consistency and faster scalability

  • Optimized for accessibility, responsiveness, and clarity

  • Developed reusable components for filters, cards, forms, and dashboards

Projected Outcomes

Projected Outcomes

  • 28% increase in repeat purchases via personalized storefronts

  • 40% decrease in WhatsApp communication, thanks to in-app chat

  • 3X faster catalog creation for resellers using one-click edit tools

What's Nect

  • AI-based recommendations and bundle suggestions

  • Integrated logistics and payments

  • Expansion to international wholesale markets